Omnichannel Growth & More: Case Studies

Click to view by type: B2B & B2C Website Rebranding, National Brand Campaigns (TV & Radio), Digital Ads, OOH/Billboards, Print, Social Media, Email Marketing, Blog Posts, Case Studies, Amazon Book

Acosta Group: CPG Rebrand in a Unified Digital Landscape

62% growth post rebrand

The results: Helped unify 7 agency brands under the Acosta Group enterprise site. Established nuanced brand voice & identity guidelines, implemented messaging strategy, and directed copy across 10 landing pages targeting CPG, retail, and foodservice stakeholders. Contributed to a launch that aligned a 37k+ associate organization serving 2,500+ brands, and that later scaled to 60k+ associates and 3,000+ clients via acquisitions. The unified umbrella brand Acosta Group grew sales 10% post-rebrand.

Driving the Future of Business With Saia

78% growth across four years.

The challenge: Create a B2B omni-channel go-to-market plan that delivers incremental traffic to site and increases demand for Saia shipping services/driver recruitment.

The approach: We created data-driven customer content to increase engagement vs. standard advertising and brand building campaigns.

The work: Annual deliverables include:
:30 National TV Broadcast
:30 National Radio
96 Social Posts
Spotify/Pandora Ads
Nationwide OOH Boards
4 issues of Amplify employee magazine
Football program ads delivered to 13 universities across the nation

The results: From 2020-2024, Saia LTL Freight experienced the following growth:

Revenue: $1.8B to $3.2B

States Served: 44-48+

Employees 10k-15k

Terminals 169-214

Site Visits 1.5M-3.5M

Content Views 9M-17M

Claire’s: Fashioning a Brand New Digital Experience

51% growth in a single year.

The challenge: To appeal to a new generation of consumers, Claire’s embarked on a global brand overhaul in 2021.

The approach: With only a work-in-progress positioning and visual identity, Claire's partnered with our team to develop a new brand voice for their digital endeavors. Using insights from the modern Claire's consumer, we created an immersive experience that pushed the boundaries of eCommerce, spoke to a youth audience in a relatable way, and seamlessly integrated the in-store experience for a cohesive customer journey. The first of our site refreshes launched in time for the holidays, supporting the brand's largest marketing push to date, and welcomed consumers to a new world of Claire's.

The work: Designed end-to-end B2C digital experiences: Website copy, holiday landing page, omni-channel digital campaign content, email and paid media campaign messaging, seasonal site refreshes (12 landing pages each season for a total of 96), created launch email and online site that drove customers to Roblox/Shimmerville.

The results: Inside Claire’s Remarkable Turnaround

Bridgenext: Architecting a Unified Digital Experience

The Challenge: Combine 4 distinct brands under the new, merged Bridgenext umbrella site and develop unified brand messaging that captures and elevates the identity of each brand acquired. Responsible for conducting stakeholder interviews across the organization to establish nuanced brand voice guidelines and directing copy for each web component across 9 landing pages.

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